Like it or not, Jimmy Buffet is the cultural icon for Island Escapism. The influence of Margaritaville® extends from the Gulf Coast to Mexico and throughout the Caribbean. Buffett's CDs are prominently featured on checkout counters in gift shops in St. Martin and St Barts. He has single-handedly (likely with the help of an army of marketing consultants) corporatized the "beach bum lifestyle". Who would think anyone could own the franchise on lounging drunk on a beach?
Check it out: the marketing geniuses of Margaritaville® provide ideas for your beach party, including recipes, games and suggestions for proper attire ("There is no such thing as a tropical shirt “too tacky” to party in. The brighter the color, the better. Extra credit if you purchase one from our Margaritaville® stores.") And Margaritaville® Frozen Concoction Makers™ will help you keep up with your party-goers' demands for more of those awesome cold drinks!
Margaritaville® is a also a restaurant chain with locations in Key West, Orlando, Myrtle Beach, Las Vegas, New Orleans, Glendale, Mexico and the Caribbean. Some restaurants have pools and characters dressed up like green parrots.
Jimmy Buffett owns or licenses another restaurant chain called Cheeseburger in Paradise™. There is also Margaritaville® brand name frozen shrimp, chicken wings, margarita mix, tequila, and tropical footwear. There is a beer under the Margaritaville Brewing label called Land Shark™ Lager. Radio Margaritaville is available on Sirius Satellite Radio.
Between his restaurants, album sales, and tours, Jimmy Buffett earns an estimated $100 million a year.
Are you starting to feel a little nauseated? Better make sure your Transderm Scop patch hasn't fallen off!
No mention of Jimmy Buffett would be complete without noting his literary accomplishments. Did you know that he is also a best selling author? His book A Pirate Looks At Fifty went straight to No. 1 on the New York Times Bestseller non-fiction list, making him one of seven authors in that list's history to have reached No. 1 on both the fiction and non-fiction lists. The other authors who have accomplished this include Ernest Hemingway, John Steinbeck and Dr. Seuss!
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